Do I need SEO?

You’ve heard it many times, produce great content and you will be rewarded by your audience and by the search engines!

If you do great things for your community (let’s just say you give your time for free to those in need such as the sick and elderly), people will naturally recommend you and naturally talk about you in a positive light.

Similarly, if you produce great website content for your target audience, they will naturally talk about it and naturally recommend it.

Seems simple enough. All you need to do is produce great content, put it out there and people will love your website content and so will the search engines!

Then why do you even need SEO?

Well believe it or not, SEO still plays an important role. You need to know what your target market is looking for in terms of content. I’m sure you have your own ideas about this, after all, it is your website and you know your business better than most. That being said, it is a good idea to know how your audience searches online for your products and services.

As SEO’s, we can help you with this 🙂

Your site needs to be structured in a way that meets the needs of your audience. It must be clear, concise, and user friendly. It must quickly and easily lead them to the information that they are looking for.

It needs to be accessible, to both users and search engines! Again we can help.

We can ensure your site is error free so that all of your content becomes visible.

As SEO’s, we can guide you to produce content that your audience wants and needs. We can help you to achieve popularity and relevancy with the search engines – naturally and ethically.

These days, as the search engines evolve and become smarter, you won’t get away with ‘black-hat’ tactics and over optimisation techniques. You won’t get away with link buying schemes and automatic methods. Instead, you will pay the heavy price of severe drops in rank, traffic, and business.

You need to remain focused on your audience and produce the content that they want and seek. You need to offer an enhanced user experience. You need to engage with them, and become an authority for your offering.

Together with SEO, Social Media continues to play a vital role in that it serves not only as a great medium for interaction and engagement with your audience, but also as a search engine validator for your organic rankings via social signals.

Again, as an SEO, we can guide and help you so that you maximise your website goals.

Hopefully this answers your question, do I really need an SEO? You do, more than ever, though seek the services of an SEO who cares for your product or service and uses ethical tactics to get your great website content found.

Written by Bill Vasiliadis

SEO and Branding

Branding in the traditional sense is not necessarily achievable on a Search Engine Results Page (SERP). That is, having the company name on a SERP has little or no positive effect. However, branding is the inevitable outcome of the volume of visits that SEO generates. Even better, search engine traffic improves branding in its truest sense and it reinforces the correlation between a brand and the products that a brand offers. To achieve this branding SERPs need to be thought of separately. While advertising banners are designed to heighten brand awareness by way of well-designed images and copy, SEO achieves branding by reinforcing what a brand offers and by delivering visitors to a site.

A high ranking on a search engine should not be considered a branding opportunity in itself, but rather an opportunity to deliver traffic to the place where branding is strongest – the site itself.

SERPs also offer the ability to add to the understanding of a brand. By increasing the number of search terms that a site can be found for, brand recognition is also increased. Particularly for large companies with several product ranges, SEO offers a very effective means of conveying all the products offered under a single brand umbrella.

Branding decisions on a website should be made with the priority on achieving high rankings and attracting actual visitors. Issues like company names in titles, slogans and marketing jargon should take a back seat to actually getting relevant visitors to the site, where this information can be more effectively conveyed.

Written by Bill Vasiliadis

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