About Me

Bill Vasiliadis

I’m an Australian Digital Marketing Consultant with over 24 years of online experience, including search engine optimisation, pay-per-click advertising, content marketing and syndication, display advertising, retargeting, online shopping campaigns, video advertising, branding, data-driven marketing, omnichannel marketing, social media marketing, and other forms of digital marketing. I also have technical experience in software engineering, quality assurance, and web development.

I have a Master of Digital Marketing degree (with distinction) from the University of Technology Sydney and a Bachelor of Science (Computer Science) degree from Macquarie University. I also hold advanced certifications in Search Engine Optimisation and am a qualified Google Advertising Professional.

For the past 24+ years, I have helped businesses of all sizes grow their online market share, capture more sales/leads and increase the ROI from their marketing spend.

Some SEO accounts I have managed:

AAMI
Holiday Inn
Optus
WIN Television
Bing Lee
Hollard Financial Services
Real Insurance
NRMA
Novartis
Telstra
Flight Centre
Student Flights
Escape Travel
Quickbeds.com
carsales.com.au
NSW Government
Global Therapeutics
Allsports Physiotherapy
My FootDr
Healthia

Some SEM accounts I have managed:

Holiday Inn
WIN Television
Telstra iVision
IVEXPRESS
Novartis
NSW Government

I’m also the founder and co-founder of highly successful websites operating across niche verticals, one such site acquired by a prominent USA company.

Currently, I manage an SEO agency for SMBs, local businesses, online stores, and startups, and I consult for agencies, large enterprises and brands. My research interests lie in omnichannel marketing to enhance the customer journey, reduce known pain points, and how this impacts a search engine optimisation campaign.

“Search engines have come a long way and are heading in an exciting direction. To improve your website’s visibility, it is no longer good enough to have a well-optimised site & quality backlinks. Your website and off-site strategy must offer your target market an enhanced user experience. Not only does your website need to provide relevant content and be error-free and accessible, but it also needs to engage, inspire, and gain ‘social’ approval. Ongoing SEO requires the collective talents of strategists, creatives, tech heads, user experience designers, information architects, content writers, social media gurus and traditional marketers. A successful SEO campaign is no longer a campaign run only by SEOs, but a campaign run by the collective talents of many specialists.” – Bill Vasiliadis, 2009

If you are an agency, large enterprise, brand, or in-house marketing team requiring SEO / Digital Marketing consultation, I would be happy to discuss further how I can benefit your company.

If you are a small or medium business and require professional and results-driven SEO, PPC, or Content Marketing services, please visit SEO for Small Business Australia Pty Ltd – specifically created to meet the needs of small and medium-sized businesses in Australia.

For further information or to arrange a no-obligation chat, please contact me.

Specialties

Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Optimisation (SMO), Local SEO, Content Marketing, Digital Strategy, Ecommerce Strategy, Startup Strategy, Law Firm SEO, Enterprise SEO, Google Ads, Social Media Advertising, Online Shopping Campaigns, Retargeting, Display Advertising, Video Advertising, Microsoft Advertising, Content Syndication, Small Business SEO

What Other Leaders in their Fields Say About Me

Bill has been providing SEO for over two decades, he is a pioneer in the industry, a skilled technician and superb digital marketer. Highly recommended. ~ Mike Larcher, CEO @ acidgreen

Bill’s knowledge, passion and dedication to internet marketing are unparalleled. His outstanding results in SEO are a testament to the hours of research he spends so that he can be ahead of the pack. With his strong presentation, client management skills and technical knowledge I consider Bill to be a true expert in the field and wouldn’t hesitate to recommend him. ~ David Meier, Head of Product Design @ Zip Co Limited (former Head of Product Design @ domain.com.au)

I’ve worked together with Bill for a mutual client and have seen his professionalism, knowledge and experience when it comes to search engine optimisation and marketing. I would certainly recommend him and his company to others that are looking for results. ~ Arash Rostami, Head of IT @ Fujifilm Australia

As a web developer I cannot imagine a better SEO professional – co-worker than Bill, working with whom is a pleasure in regards of clear optimisation instructions and project planning, always achieving expected results. ~ Vladimir Kundrat, CTO @ Sydney Criminal Lawyers

Bill has completed a very valuable document template pertaining to social media strategy that we’re further developing in house. I have no problem recommending Bills work and look forward to working with him in future. ~ Mihajlo Naumovic, Former COO @ Dejan Marketing

What Clients Say About Me

Bill has detailed knowledge of SEO, we are a demanding client that has some robust measurements on our ROI and Bill manages to find solutions and report back in line with our KPI’s on a weekly basis. ~ Graham Budinger, Founder @ Signal Group Holdings

SEO for Small Business has been instrumental in the growth of our business. Professional, reliable, results-driven. ~ Ugur Nedim, Principal @ Sydney Criminal Lawyers

I’ve worked with Bill and SEO for Small Business on a number of projects and they’ve always been very efficient, thorough and professional. The advice, support and guidance has always been tremendously beneficial. Highly recommended. ~ Paul Ryan, Founder @ Intouch Finance

Very efficient and knowledgeable. Bill really helped us structure our site correctly and we’re now reaping the rewards. Highly recommend. ~ Angus Woods, Founder @ Adviser Ratings

Exceptional service. Honest and realistic advice and guidance throughout. Bill has a passion for SEO and is very easy to work with. He has helped my business excel so well in just a short period of time. ~ Jimmy Singh, Principal Lawyer @ Criminal Defence Lawyers Australia